After his previous post about "Framework for a Great Cold Email", Christian Krause gave us another great content on his Cold Email Sequences: "Cold email sequences are ruining B2B sales.
They spam inboxes, annoy prospects & ruin your domain.
But there's a better way👇
Write sequences that you would like to receive.
Educational, entertaining, value adding.
Like this one:
#1 addresses a trigger & a related painful problem.
#2 highlights the business impact of this problem.
#3 tells a story of how you helped a similar client.
#4 gives the prospect an interactive A/B option.
#5 gives the prospect a valuable resource.
#6 is a friendly, humorous breakup email.
If you want a longer sequence, repeat emails #2-#5.
You can access my entire sequence here.
What did I miss?👇
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