After his previous post about Lowering Pressure on Prospects, Yuri Veremchuk gave us another great content on his Best Break-up Email that gets him 10% Response Rate as a Follow-up in his sequence: "My best break-up email that gets me a 10% response rate is...
Yep, you've seen it right.
Just a frowning face emoticon.
It seems sooo controversial, but people respond to that email like crazy.
Just think about it: by now, prospects went through the whole sequence.
I did my best to start a convo with them, but it didn’t work.
I do really feel sad about it.
This email is a funny and creative pattern interruption.
I guess this is why I’m able to start good convos about it.
And responses usually look like this:
40% haha I love it, let's talk
20% You’ve got me. Tell me more
30% how this follow-up performs for you? Do people even respond to it?
10% hate it, how dare are you sending it to me
As for the subject line, I usually go with these two options:
1. Sending it in the same thread as the previous follow-up
2 New subject line: my heart will go on
Would you use such a follow-up in your sequence?"