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  • Writer's pictureBoban Nišavić

More Great Content from Anthony Natoli, Our Leader to Follow on LinkedIn

Updated: May 30, 2023

After his previous post on "Simple Outbound Email Framework", Anthony is sharing with us more great content on his Prospecting Method!

"Winging it with prospecting every week?

Try the 5x5 method that helped me generate over $1.1m in New Biz pipeline in my first 9 months as an AE at Outreach.

Step 1: Choose 5 accounts you want to focus on Monday morning

Step 2: Select 5 contacts at each account and put them in a persona-based sequence

Want to take it a step further?

-Sequence personas based on their job level (Managers, Directors, VPs and above)

✅ VP+ are typically Above The Line (ATL)

✅ Director and below are usually Below The Line (BTL)


-Sequence accounts based on 1st and 3rd party intent data

-Then, switch up your touch points based on prospect engagement

IE: A prospect opens your email 3+ times, set up a trigger for a high-priority call task.

Stop winging it and get intentional 💥

Interested in working with me 1:1 to take your Outbound game to the next level?

I have a limited number of coaching slots open for June -- just shoot me a DM to see if I might be able to help you or not."

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