After his previous post on "Running Cold Email Campaign", Florian is sharing with us more great content on his Cold Email Tip!
"Cold email tip:
Make it super short (like 35 words or less).
Here’s an example:
Hi {{firstName}} - I’ve helped {{competitor or similar company}} reduce their customer acquisition cost by 36% last quarter through optimized LinkedIn ads retargeting. If that makes sense for {{companyName}} should we set up a time to chat? Best, Florian
Why it works?
Few reasons:
- It goes straight to the point. You don’t have a choice when you limit yourself to 35 words.
- It’s all about the prospect. You don’t have time to talk about yourself.
- You can read in less than 15 seconds. The prospect knows what they need to know immediately and can make a decision. Yes or No. Remember ANY reply is better than no reply.
So next time you write a cold email.
Keep it under 35 words.
And let me know how it goes."