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  • Writer's pictureBoban Nišavić

More Great Content from Florin Tatulea, Our Leader to Follow on LinkedIn

Updated: Jul 20, 2023

After his previous post on "Don’t Piss Your Prospect off and Waste Time", Florin is sharing with us more great content on his Understanding the fundamentals!

"If you think that AI and technology will "fix outbound" you are dead wrong.

What's happening is that the fundamentals skills gap is getting larger.

I see sales groups talking about deliverability, web hooks, APIs, automation all day.

Almost nobody ever talks about the customer.

You know what will help you?

Understanding the fundamentals.

Understanding that there is a human on the other side of that email.

Here's where you can start. Learn the 10 laws of copywriting and how they pertain to sales:

1. Learn how people make decisions

2. Uncover the selfish benefit

3. Tell a great story

4. Write like you talk

5. Use their words, not yours

6. Short, choppy copy

7. Be specific

8. Nail the subject line

9. Use social proof

10. Address objections up front

I go deep into each one of these laws with tactical examples of how to apply them in my new prospecting course (3+ hours of videos):

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