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  • Writer's pictureBoban NiÅ¡avić

More Great Content from Ishan Patel, Our Leader to Follow on LinkedIn

Updated: Jul 25, 2023

After his previous post on "Mastering Prospecting", Ishan is sharing with us more great content on his SDR Myths!

"🔍 Myth Busting Monday: SDR Edition 🔍

Here are a few misconceptions you might have heard:

1️⃣ Myth: SDRs only handle objections.

Truth: While handling objections is crucial, SDRs play a broader role in sales. They also build relationships, qualify leads, and lay the foundation for successful sales interactions.

2️⃣ Myth: SDRs only book meetings for AEs.

Truth: Booking meetings is essential, but SDRs bring value beyond that. They gather market intelligence, nurture prospects, and contribute to the sales strategy.

3️⃣ Myth: SDRs don't need industry knowledge, only product knowledge.

Truth: Product knowledge is essential, but SDRs also need a solid understanding of their industry. Industry knowledge helps them tailor their approach, speak prospects' language, and build credibility.

4️⃣ Myth: It's all about the activity on CRM.

Truth: While CRM activity is essential, success as an SDR goes beyond mere data input. It's about building meaningful connections, actively listening to prospects, and delivering value through personalized engagements.

5️⃣ Myth: SDRs work in call centers.

Truth: SDRs can work in various environments, not just call centers. They may engage through phone calls, emails, social media, and other channels. Adaptability and multi-channel communication skills are critical.

6️⃣ Myth: SDRs only do lead generation.

Truth: Lead generation is a core responsibility, but SDRs contribute to the sales process at different stages. They nurture leads, qualify opportunities, and collaborate with Account Executives to close deals.

Let's debunk these myths and appreciate the diverse skill set of SDRs. Their role extends far beyond what meets the eye.

Have you encountered any other SDR myths? Please share them in the comments below, and let's bust them together! 💪✨

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