After his previous post on "Always Double-Check Your Emails", Kacper is sharing with us more great content on his Opinion About Cold Email Open Rate! "Unpopular opinion: cold email open rate is irrelevant to follow.
Let me explain.
Open rate metric relies on the loading of a tracking pixel in the email.
This can be misleading.
Usually, security settings scan the emails.
The recipient's inbox also automatically loads images or email previews.
Various factors may trigger a false open.
The open rate doesn't reflect the true number of recipients who opened the email.
Plus the tracking pixel can hurt deliverability.
Disable open tracking to help your email hit the primary inbox.
Focus on getting replies instead.
This is what truly matters.
Agree or disagree?