More Great Content from Lucas Perret, Our Leader to Follow on LinkedIn
Updated: Aug 4
After his previous post on "Normalizing Company Names in Your Prospect Lists", Lucas is sharing with us more great content on his Don’t Pay Attention to Myths!
"“Icebreakers are useless”
❌ What they are writing:
"Hey, noticed on Facebook you went to Bali last week, how was it?"
✅ What they should write:
"Noticed [relevant observation]. You’re probably experiencing [related problem]"
“Custom images are useless”
❌ What they're doing with custom images:
Using a selfie image + "Hey, {first name}"
✅ What they should do with custom images:
- Use screenshots of their solutions, tailored to leads.
- Present lead's situation before and after your solution with graph, tables...
“LinkedIn outreach is not scalable”
❌ Their process:
- Relies solely on manual steps
- Need to manually check if leads are in their CRM
✅ What they should do:
- Automate multichannel outreach with lemlist
- Use Surfe to integrate LinkedIn with their CRM
Don’t pay attention to myths.
→ Stay relevant
→ Use the right tools, in the right way
→ Break through the noise with pattern interrupts
And results will follow ✌️"