New Leader to Follow on LinkedIn - Joel Graber on his Hyper Relevance as a Key Factor in Cold Emails

"Personalizing cold emails is overrated.

It’s impossible to scale.

It’s impossible to do it consistently.

It’s impossible to do it every single day.

My preference?

Hyper relevance.

Take 1,000 targeted people.

Take 1 painful problem.

Build 1 campaign.

So much more powerful than saying ‘hey Karen, is your favourite ice cream mint chocolate chip?’ "