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  • Writer's pictureBoban Nišavić

New Leader to Follow on LinkedIn - Robin Guo on his How to Write a Good Email to Get Attention of VC

Updated: Aug 11, 2023

Robin, Our New Leader to Follow on LinkedIn, is sharing with us some great content on his How to Write a Good Cold Email to Get Attention of VCs!

"VCs get a lot of cold emails. Here's how to write a good one to get our attention.

1/ Be succinct

People meme on the TikTok generation, but the email generation is the same. Don't write an essay or a book. Brevity is harder in prose.

Be like Hemingway: My aim is to put down on paper what I see and what I feel in the best and simplest way.

2/ Tell your story

Within your limited context, you should convey the most important parts of your story. Who you are, why this matters, why you'll win and generate a ton of money.

3/ Figure out 3-5 takeaways

Condense to the most important points you want to get across, often:

Your traction (retention, engagement)

Your users (DAUs, MAUs, growth rates)

Your team (titles, companies)

Your fundraising round (size, valuation, amount committed)

4/ Formatting, grammar, style

Like all of our high school English teachers always taught us, important to remember the basics! Don't give people a reason to reject your email.

You'd be surprised how often this happens.

5/ Be personalized, do your research

You'd be amazed how many emails I get that are about an enterprise SaaS tool or a climate tech investment, when just 30 seconds on my LinkedIn will show that I do gaming.

Most investors have their theses public. So actually taking the 5-10 minutes to write a real, personalized note on why your startup is particularly interesting to this subset of investors goes a long way to differentiate from the hundreds of mail merges.

Don't believe me? My entire VC career started with a cold email too:"

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