New Leader to Follow on LinkedIn - Robin Guo on his How to Write a Good Email to Get Attention of VC
Updated: Aug 11
Robin, Our New Leader to Follow on LinkedIn, is sharing with us some great content on his How to Write a Good Cold Email to Get Attention of VCs!
"VCs get a lot of cold emails. Here's how to write a good one to get our attention.
1/ Be succinct
People meme on the TikTok generation, but the email generation is the same. Don't write an essay or a book. Brevity is harder in prose.
Be like Hemingway: My aim is to put down on paper what I see and what I feel in the best and simplest way.
2/ Tell your story
Within your limited context, you should convey the most important parts of your story. Who you are, why this matters, why you'll win and generate a ton of money.
3/ Figure out 3-5 takeaways
Condense to the most important points you want to get across, often:
Your traction (retention, engagement)
Your users (DAUs, MAUs, growth rates)
Your team (titles, companies)
Your fundraising round (size, valuation, amount committed)
4/ Formatting, grammar, style
Like all of our high school English teachers always taught us, important to remember the basics! Don't give people a reason to reject your email.
You'd be surprised how often this happens.
5/ Be personalized, do your research
You'd be amazed how many emails I get that are about an enterprise SaaS tool or a climate tech investment, when just 30 seconds on my LinkedIn will show that I do gaming.
Most investors have their theses public. So actually taking the 5-10 minutes to write a real, personalized note on why your startup is particularly interesting to this subset of investors goes a long way to differentiate from the hundreds of mail merges.
Don't believe me? My entire VC career started with a cold email too: https://lnkd.in/g9tbVn8e"