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  • Writer's pictureBoban NiÅ¡avić

Our new Leader to Follow on LinkedIn - Alan Ruchtein on his Cold Email Formula

Updated: Dec 20, 2022


"My cold emails get +40% open rate


This is my formula:


1. Introduction.

2. Reason why you reached out.

3. Offer, and why it matters.

4. Proof it works (𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘺).

5. Call to action.

6. Clear next steps.


Some extra actionable items:


- Start by introducing yourself.

- Be brief (𝟣𝟢𝟢 𝘵𝘰 𝟣𝟧𝟢 𝘸𝘰𝘳𝘥𝘴).

- Talk about them, not you.

- Make it easy to respond.

- Give before asking.

- Be direct.


𝗤𝘂𝗶𝗰𝗸 𝗲𝘅𝗮𝗺𝗽𝗹𝗲:


𝘏𝘪, [𝘯𝘢𝘮𝘦]!


𝘛𝘩𝘪𝘴 𝘪𝘴 𝘈𝘭𝘢𝘯 𝘧𝘳𝘰𝘮 𝘛𝘩𝘦 𝘚𝘵𝘢𝘳𝘵𝘶𝘱 𝘌𝘧𝘧𝘦𝘤𝘵. 𝘐 𝘯𝘰𝘵𝘪𝘤𝘦𝘥 𝘺𝘰𝘶 𝘳𝘦𝘢𝘤𝘵𝘦𝘥 𝘵𝘰 𝘮𝘺 𝘭𝘢𝘴𝘵 𝘣𝘭𝘰𝘨 𝘱𝘰𝘴𝘵 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘊𝘰𝘭𝘥 𝘌𝘮𝘢𝘪𝘭𝘴. 𝘐 𝘸𝘢𝘴 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘪𝘧 𝘺𝘰𝘶 𝘧𝘰𝘶𝘯𝘥 𝘪𝘵 𝘶𝘴𝘦𝘧𝘶𝘭!


𝘐 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘱𝘶𝘣𝘭𝘪𝘴𝘩𝘦𝘥 𝘢 𝘴𝘵𝘦𝘱-𝘣𝘺-𝘴𝘵𝘦𝘱 𝘨𝘶𝘪𝘥𝘦 𝘧𝘰𝘳 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘐 𝘴𝘩𝘢𝘳𝘦𝘥 𝘪𝘯 𝘵𝘩𝘢𝘵 𝘣𝘭𝘰𝘨. 𝘞𝘩𝘢𝘵 𝘐'𝘷𝘦 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘮𝘰𝘴𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘦 𝘸𝘪𝘵𝘩 𝘴𝘦𝘯𝘥𝘪𝘯𝘨 𝘤𝘰𝘭𝘥 𝘦𝘮𝘢𝘪𝘭𝘴 𝘥𝘰𝘯’𝘵 𝘳𝘦𝘢𝘭𝘪𝘻𝘦 𝘩𝘰𝘸 𝘦𝘢𝘴𝘺 𝘪𝘵 𝘪𝘴 𝘵𝘰 𝘴𝘰𝘭𝘷𝘦.


𝘔𝘺 𝘴𝘵𝘦𝘱-𝘣𝘺-𝘴𝘵𝘦𝘱 𝘩𝘢𝘴 𝘮𝘢𝘥𝘦 𝘢 𝘣𝘪𝘨 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘪𝘯 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘩𝘪𝘨𝘩𝘦𝘳 𝘰𝘱𝘦𝘯 𝘳𝘢𝘵𝘦𝘴. 𝘐𝘯 𝘧𝘢𝘤𝘵, 𝘧𝘰𝘳 𝘰𝘯𝘦 𝘤𝘭𝘪𝘦𝘯𝘵, 𝘪𝘵 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥 𝘢𝘭𝘮𝘰𝘴𝘵 𝟤𝘟 𝘪𝘯 𝘫𝘶𝘴𝘵 𝟤 𝘸𝘦𝘦𝘬𝘴!


𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘵𝘰 𝘴𝘦𝘯𝘥 𝘺𝘰𝘶 𝘵𝘩𝘦 𝘴𝘵𝘦𝘱-𝘣𝘺-𝘴𝘵𝘦𝘱 𝘨𝘶𝘪𝘥𝘦, 𝘰𝘳 𝘪𝘧 𝘺𝘰𝘶 𝘱𝘳𝘦𝘧𝘦𝘳, 𝘨𝘦𝘵 𝘰𝘯 𝘢 𝘤𝘢𝘭𝘭 𝘵𝘰 𝘸𝘢𝘭𝘬 𝘺𝘰𝘶 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘪𝘵.


𝘑𝘶𝘴𝘵 𝘩𝘪𝘵 𝘳𝘦𝘱𝘭𝘺 𝘢𝘯𝘥 𝘭𝘦𝘵 𝘮𝘦 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶’𝘳𝘦 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘦𝘥, 𝘢𝘯𝘥 𝘐’𝘭𝘭 𝘴𝘦𝘯𝘥 𝘪𝘵 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺.


𝘉𝘦𝘴𝘵,

𝘈𝘭𝘢𝘯


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Not a magic formula, like anything in sales.


But it may work for you too.


What about your cold emails?


I'll give more insights on this topic in the next edition of my Free Newsletter next Friday.


Don't miss it by subscribing at 𝘁𝗵𝗲𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝗲𝗳𝗳𝗲𝗰𝘁. 𝗰𝗼𝗺 🚀"

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