Check out Alex's amazing post about Best Cold Email Practices You'll Wish You Knew Before:
"I have generated over $100 million via cold email.
Here are 7 best cold email practices I wish I followed earlier:
1. Spend 4-6 minutes researching
Research your leads:
- Industry
- Job title
- Company size
- Active social media channel
Don't send emails to:
- Industry you have no case studies in
- People with no authority
- Companies with low budget
- People who don’t use email
2. Warm up your domain
Google filters hate inboxes created for cold outreach.
Warm it up so your emails look genuine.
- Create a group of inboxes/domains
- Send emails back and forth
- Open and reply to each other's emails
Software like Omni does this work automatically.
3. Set up inbox and signature
Make your email look personal, genuine, and real:
- Personal photo
- Phone number
- DMARC in domain DNS
- Email signature (name, title, address, etc)
Setting up your inbox correctly is the easiest way to pass through spam filters.
4. Never stop following a client that showed interest
Never let a good deal fall through until you get a yes or no.
Follow up with:
- New client victories
- Wish them at major festivals
- Congratulate them on business wins
Get the deal done, but don’t sound too desperate.
5. Start slow
So many people get this wrong.
Don’t send 100s of emails from day 1 out of excitement.
Start slow:
- First week: 5-10 per day
- Increase by 40% for 1st month
- Slow down if open rate plummets
Better to send less than to lose your domain.
6. Record data points
Cold email is a game of numbers.
If you don’t record your numbers, you can never improve.
Keep track of and aim for:
- Open rate - 80%
- Bounce rate - <10%
- Response rate - 25%
- Meeting book rate - 6%
7. Keep the email short
Prospects don’t have time to read paragraphs.
Keep your emails short:
- First line
- 1 sentence case study
- Strong CTA
Cut out everything else:
- Portfolio links
- Personalized videos
You might get only 1 chance with the prospect.
Make it count"