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  • Writer's pictureBoban Nišavić

Our New Leader to Follow on LinkedIn - Alex Berman on his Best Cold Email Practices

Updated: Jan 26, 2023



Check out Alex's amazing post about Best Cold Email Practices You'll Wish You Knew Before:

"I have generated over $100 million via cold email.


Here are 7 best cold email practices I wish I followed earlier:


1. Spend 4-6 minutes researching


Research your leads:


- Industry

- Job title

- Company size

- Active social media channel


Don't send emails to:


- Industry you have no case studies in

- People with no authority

- Companies with low budget

- People who don’t use email



2. Warm up your domain


Google filters hate inboxes created for cold outreach.


Warm it up so your emails look genuine.


- Create a group of inboxes/domains

- Send emails back and forth

- Open and reply to each other's emails


Software like Omni does this work automatically.



3. Set up inbox and signature


Make your email look personal, genuine, and real:


- Personal photo

- Phone number

- DMARC in domain DNS

- Email signature (name, title, address, etc)


Setting up your inbox correctly is the easiest way to pass through spam filters.



4. Never stop following a client that showed interest


Never let a good deal fall through until you get a yes or no.


Follow up with:


- New client victories

- Wish them at major festivals

- Congratulate them on business wins


Get the deal done, but don’t sound too desperate.



5. Start slow


So many people get this wrong.


Don’t send 100s of emails from day 1 out of excitement.


Start slow:


- First week: 5-10 per day

- Increase by 40% for 1st month

- Slow down if open rate plummets


Better to send less than to lose your domain.



6. Record data points


Cold email is a game of numbers.


If you don’t record your numbers, you can never improve.


Keep track of and aim for:


- Open rate - 80%

- Bounce rate - <10%

- Response rate - 25%

- Meeting book rate - 6%



7. Keep the email short


Prospects don’t have time to read paragraphs.


Keep your emails short:


- First line

- 1 sentence case study

- Strong CTA


Cut out everything else:


- Portfolio links

- Personalized videos


You might get only 1 chance with the prospect.


Make it count"

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