"After +12 years successfully doing outbound cold calling and emailing with millions upon millions generated in revenue, I can sum up how to succeed doing outbound in one sentence:
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Be relentless with your buyer's enemy.
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Your buyer is sitting there right now at their desk with an inbox full of crap and a calendar filled with meetings dreading some deadline, project, or presentation.
They're getting the job done good enough to earn their salary but some stuff just gets wildly on their nerves.
Stuff your product or service solves for.
Never lead with that!!!
Because they didn't ask you to solve anything for them.
They are probably not even problem aware.
Instead, attack that nerve wracking, dreadful thing.
Pick on it relentlessly.
It sounds something like this:
"Humanity has managed to put 4G cell reception on the moon but they still got you tabbing away in Excel for month close? Maybe enough is enough."
Oooh that's gonna strike a nerve!
Snap your buyer's attention.
Pick an enemy of your buyer.
A task, process, workflow, whatever.
And be relentless."