Our New Leader to Follow on LinkedIn - Jed Mahrle on his one of a great Email Templates
Updated: Jan 12
If you're looking for some more "wisdom" about creating a really good Email Template, in Jed's posts you'll definitely find it :) Here's how it looks one of them: "Love this email.
Short and intentionally boring. I’m a fan of using their name if not done in a cringey way (i.e. “quick question Jed”)
They’re clearly stating ONE problem. A lot of emails get this part wrong. Either the problem isn’t clear, it’s not relevant, or they mention too many problems.
Clearly states the impact of that problem with relevant metrics to back it up (this is how you use metrics the right way - with context!).
I like it but it could have been shortened by combining with the CTA: “worth seeing how we can automate this?”
It’s clear, short, interest-based (i.e. not asking for time), and it’s at the end of the email! Too often CTAs are buried.
Two takeaways from this email:
#1 - this is PROOF that if you’re targeting is done right, personalization isn’t always necessary. This rep could’ve sent this to 100s of other sales leaders. I don’t care because it’s relevant.
#2 - it follows a simple framework: problem, the impact of that problem, their solution to that problem, and call to action. "