Our New Leader to Follow on LinkedIn - Joseph (Luke) Condren on his Do Cold Emails Actually Work?
Updated: Jun 2
That's the answer to this article. See ya!
Alright, fine. Considering LinkedIn's terrible algorithm for articles, you're probably here because you find all of this useful.
So just for you, dear reader, I'll give you some of my little methods for making cold emails work.
Know how to use your DIC.
I've been coaching for 3 days, including today. I've had 2 leads already.
The first lead was treated to my free consultation. In this, we went over a cold email strategy and a local client acquisition strategy.
For this, I'll show you the cold email strategy I use for low-ticket clients, ones who don't pay a lot, but I like them. It doesn't need much effort, just a dash of creativity, and a small bit of research.
(If you want the high-ticket version, DM me for coaching).
If you've followed me for a while, you'll have heard this before. It's a structure. A thick, meaty schmeaty girthy little bundle of joy that works wonders for me.
Yes, funny acronym, and every single copywriter who's heard of this, uses it appropriately.
It stands for:
Let's go through each one.
You know hooks and stuff? Same concept.
People like to scroll on LinkedIn. And people like to scroll through their inboxes.
Your disrupt has to catch their eye, make them stop, and look at it.
It has to resonate with them on a deeper level. Not surface, deep.
Sounds super daunting, but it really isn't, I promise.
Go look at your inbox and stare at all the subject lines for a second. Go on, I'll wait.
2 possible things will have happened to you.
You found 1-3 that you stared at longer than all the rest.
Absolutely NONE of them interested you.
Now imagine a low-ticket client's inbox.
Full of spam, possible emails from friends, questions from the local community.
Your competition is DOG SHIT. Well, they will be once you've read this.
So, to make a good disrupt, we have to do something called personalization. Which is simply, do a minimum amount of research about the person.
You can check their social media for their posts, look up news about them, grab a photo from their Google Reviews, all of that good stuff. Then, just reference them in your disrupt. "Hey, saw you in the news, great stuff, yada yada" etc.
Show you've done a little bit of research. Just a little. Prove they're not on a list and that only they got this email. They're special, after all.
Then, you use your subject line, and the first line of your email, all on this disrupt. Because what they see will generally look like this:
Cheers, LinkedIn, I needed all those pixels.
Don't strain your eyes on that image.
You have your name, subject line, and part of your first line.
That's what your disrupt is.
Ok, they've opened your email. Well done, chief, you're killing it and your open rate just improved.
Now, we need to get them interested in you. This is easy when you think about it.
You offer a service, right? Good, you're halfway there.
Now, what service does yours solve?
For example, I'm a copywriter, and I'm a coach. This means I know how to increase the sales of businesses, and I can identify where a person is going wrong with their craft, and fix that weakness.
So, you do the same.
In my case, as a copywriter, if their home page doesn't focus on one unique USP, I'll tell them, and I'll also tell them how I'll fix it, and how It's worked for others in the past.
However, if you don't have any proof, go steal someone else's case study to prove the concept. I'm sure they won't mind. Shhh.
You've got them interested, nice. You're doing pretty good!
Now, we've gotta make 'em click.
Or do something, at the very least.
Now in emails, your #1 goal ISN'T to land a sale right then and there.
It's JUST to get a response.
The reason for this is we need to transform the prospect from cold to warm.
And we do this by calling them, or video calling them. Showing your face, getting to know their problems, seeing if you're a good fit for each other.
Luckily, if the Dis and the Int have landed, this is super easy.
Just ask them if they'd be interested in taking a call.
Yep, that's it.
Is that it?!
Oh, you're not done, bucko.
Because there are 5 other steps to this.
And unfortunately, I'll have to end this here, as I'm an absolute bastard and I need coaching clients.
Luckily, like I mentioned at the start, the first consultation is free.
So, why don't you ask me for the rest of the steps during that?
God, I'm so nice, aren't I.
I will leave you with some advice. Cold emailing is difficult, not because it's hard to do, but because it's not a 100% guaranteed method. You'll encounter more noes than yeses, and that can hurt your confidence.
But hey, I also get more noes than yeses. So do the world's top copywriters, who have made millions and millions.
But if you send 1000 emails, all you'll need is 3 or 4 to say yes, and that's it. You're making a living.
Anyway, I love you all, I hope the day brings you everything you've ever wanted, and I'll see you on the feed.
Adios and love, my friends. Adios and love.
The Copymancer demands payment if you read this post, traveller.
Here are his currencies:
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