If you're in dilemma on Scaling Personalization, reading Kyle's post will definitely help you :)
"A little tip on scaling personalization: re-use your cold email across other outreach channels.
☎️ Phone calls. When you connect with your prospect on the phone, be sure to weave in the research you’ve done and the value prop you’ve created.
📲 Voicemails. A well-written email can be read verbatim as a voicemail. This is a good way to ensure you keep your emails short.
📹 Video messages. Again, the email can serve as a script for your video message. Brevity is key here as well.
🤝 LinkedIn outreach. Shorten that email even more and hit on the key points in your LI message.
✉️ Direct mailers. Find a cool & unique way to tie your email message to a direct mailer, if possible.
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Whatever your tactic mix is, be sure you’re squeezing every bit you can out of the research & writing efforts you make.
You’ll never get a 100% email open or response rate, no matter how perfect your note is.
So maximize your odds of getting a response by personalizing every outreach channel."