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  • Writer's pictureBoban Nišavić

Our New Leader to Follow on LinkedIn - Vikas Saini on his Cold Emails vs LinkedIn Cold DMs

Updated: Jun 22, 2023




"💰Millions of dollars are spent by startups and big companies on different outreach methods to get leads and clients.


📧 Most traditional way is cold email outreach but in recent years linkedin has grown its user base of working professional to 875 million and 63 Million unique mobile visitors every month


Let's see the Pro and cons of both Methods


Cold Emails:


Cold emails have long been a popular method for reaching out to individuals outside our existing networks.


------------ Advantages------------


💡 Customization: Cold emails offer the flexibility to tailor your message based on individual recipient profiles, allowing you to showcase relevant experiences, insights, or shared connections.


📈 Scalability: With email automation tools, you can reach a large number of prospects simultaneously, saving time and effort. Templates can be used as a starting point, but personalization is key.


🔍 Trackability: Most email platforms provide valuable analytics, enabling you to track open rates, click-through rates, and responses. This data can help refine your approach over time.


-----------------Limitations-----------------


🎩 Filtering and Spam: Due to the prevalence of spam, many email providers are equipped with sophisticated filters. Consequently, your outreach might end up in the recipient's spam folder, significantly reducing visibility.


📉 Low Converions: Cold emails often lack the context of a professional network, making it less converions


💵High Cost: Cold Emails Campaign require high level of expertise to avoid getting into spam folders and good tools to measure the campaign performance. This makes cold email a costly outreach method.


Lack of Re-call value: Cold Emails has a very low re-call value if you are not a well established brand. Leads forget about sender details because they have not seen your content and portfolio


LinkedIn Cold DMs:


LinkedIn's messaging feature, commonly known as LinkedIn Cold DMs, has gained popularity as an alternative to cold emails. Let's explore why:


------------ Advantages------------


💼 Context and Professional Network: By reaching out through LinkedIn, you tap into the professional context of the platform. This gives your message an added layer of credibility and relevance, increasing the chances of a positive response.


🗣️ Personal Branding: Personal branding on linkedin helps your prospect to know about you who are you, what type of services you provide, Your Testimonials on a single profile page


👥 Active Users: LinkedIn boasts a massive user base, with millions of professionals actively engaging on the platform daily. This gives a high chance of getting response


💰 Low Cost: Either you run message ads or run automation software for leads, both are cost effective in comparison to cold emails. Although Linkedin ads are very costly in comparison to Facebook ads but conversion is very high if ads run appropriately


🤝 Reach to Decision Makers: Linkedin gives the ability to directly interact with founders and directors of a company for better communication in comparison to Cold emails where email is received by a support team most of the time.



-----------------Limitations-----------------

There is no drawback till now for linkedn cold DMs as per our research.



Conclusion


Cold Emails are good for the companies who are not active on linkedin,consider experimenting with different approaches, monitor response rates, and adapt your strategy based on the data you collect. Building relationships and fostering genuine connections should always be the underlying goal, regardless of the outreach method.


In conclusion, when it comes to cold emails and LinkedIn Cold DMs, there's no one-size-fits-all solution. By understanding their respective strengths and limitations, you can make informed decisions and craft outreach strategies that resonate with your target audience.


Wishing you successful outreach endeavors!"

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