Charlotte, Our New Leader to Follow on LinkedIn, is sharing with us some great content on her How to Follow Up Properly Your Prospects!
"99% of salespeople lose deals for this one reason..
They don't follow up.
The only problem is, nobody tells you how to do it
Here's how to get it right:
Be PLEASANTLY PERSISTENT.
Consider this: 80% of prospects need 6-8 follow-ups before making a decision.
Yet, a staggering 92% of sales reps abandon their efforts after just the 4th attempt.
This is despite the fact that 80% of prospects SAY NO 4 times before finally saying yes.
When a prospect doesn't respond, what's your move?
Many think, "If they don't reply, they're not interested."
But hold on, it might just be too early to give up.
The top 3 reasons why many salespeople falter in their follow-up:
1.Fear of Rejection - No one likes to be turned down, but in sales, it's part of the journey.
→ Look for the no.
2.Lack of Imagination - There's more than one way to reach out.
→ Keep your approach fresh and personalized.
3.Fear of Overstepping - There's a fine line between persistence and annoyance.
→ Find the balance.
→ If you've tried cold calling or emailing, how about sending a LinkedIn voice note or even a video message?
→ When you showcase effort and research you've put into understanding the prospect, it makes a difference.
Just because they haven’t responded, doesn't equate it 's a firm "NO."
I'm curious - what's the BEST follow-up message you've ever sent?
Drop in the comments!
