Rajiv, Our New Leader to Follow on LinkedIn, is sharing with us some great content on his Secret of Open Rates!
"I've done cold email sequences that, within 1-2 emails, have gotten 60-80% open rates, with 30-60% reply rates, and sometimes up to 35% meeting booked rates. Here's my secret, and it's not what you'd think:
Yes, the email is well-written.
Yes, it's personalized.
Yes, it's sent to intentionally smaller batches of more targeted prospects.
Yes, it's got an interest instead of meeting request CTA.
All the things you'd expect a good email to have are there. But the real secret?
When I'm writing it, and when I hit 'send', I EXPECT the person to reply.
I don't hope for it. I don't pray for it. I don't cross my fingers wish for it.
I expect it.
And to be honest, I'm surprised if I don't get it.
When your expectation is that, in 1-2 weeks you will in fact be meeting with the person you're writing to and building a long-term relationship with them, I promise you it changes the energy you put into your words, which changes the words themselves, the rhythm of the sentences, the order of the sentences, and all of the checkmark items you've been taught make up a good email.
But if you write with the 'hope' of a reply, you can personalize, you can optimize for mobile viewing, you can check all the boxes...and it'll still fall flat.
Hope is not a strategy.
Raise your expectations.