Claudia shares inspiring content around the best marketing tactics within the B2B space. Have a look at her last post and explore the best B2B lead generation campaigns for every channel, including social media, PPC, blogging, and email. "Did you know?
📲 91% of B2B buyers searches are carried out on a mobile device.
▶️ 72% of prospects prefer to watch a video over reading about a product.
👔 44% of B2B marketers identify social media as their top channel for acquiring new customers.
📧 Top 3 channels producing leads with the highest ROI include e-mail marketing (50%), SEO (43%) and content marketing (34%).
🎯 Top media formats used by B2B marketers are videos (59%), blogs (48%), images (46%), infographics (45%) and case studies (42%).
Have a look at this HubSpot article and gain insights into each major channel for B2B lead generation (including social media, PPC, blogging, and email): https://lnkd.in/gk84tpnk"
