"Difference between ‘personalisation’ and ‘personalisation and relevance’ in your cold emails…
Personalisation:
Hi Rich
Congrats on raising your Series A! What a great win for the company! Exciting times ahead…
Personalisation and Relevance:
Hi Rich
With a Series A raise, typically comes with it thoughts about how you can build the sales team, but not fall down the trap of having too many new hires fail to get their first deals quick enough. Is this something you are thinking about?
Your prospects don’t want your fake congratulations.
They want to know how you can help solve their new top of mind problems."