Our New Leader to Follow on LinkedIn - Alex Baldovin on his Analyzing Own Email Framework
Updated: May 4
"This email got me: 70% open rate, 45% reply rate, and a 20% positive reply.
Short and intentionally boring. I’m a fan of using their name if not done in a cringy way (i.e. “quick question Alex”)
It clearly states ONE problem. A lot of emails get this part wrong. Either the problem isn’t clear, it’s not relevant, or they mention too many problems.
Clearly states the impact of that problem with relevant metrics to back it up (this is how you use metrics the right way - with context!).
States the benefits, Like a TLDR.
It’s clear, short, interest-based (i.e. not asking for time), and it’s at the end of the email! Too often CTAs are buried.
Two takeaways from this email:
#1 - This is PROOF that if you’re targeting is done right, personalization isn’t always necessary. I'm can send this to 100000s leaders.
I don’t care because it’s relevant.
#2 - it follows a simple framework: problem, the impact of that problem, their solution to that problem, and call to action."