"This email got me: 70% open rate, 45% reply rate, and a 20% positive reply.
Here’s why:
Subject line:
Short and intentionally boring. I’m a fan of using their name if not done in a cringy way (i.e. “quick question Alex”)
1st line:
It clearly states ONE problem. A lot of emails get this part wrong. Either the problem isn’t clear, it’s not relevant, or they mention too many problems.
2nd line:
Clearly states the impact of that problem with relevant metrics to back it up (this is how you use metrics the right way - with context!).
3rd line:
States the benefits, Like a TLDR.
CTA:
It’s clear, short, interest-based (i.e. not asking for time), and it’s at the end of the email! Too often CTAs are buried.
Two takeaways from this email:
#1 - This is PROOF that if you’re targeting is done right, personalization isn’t always necessary. I'm can send this to 100000s leaders.
I don’t care because it’s relevant.
#2 - it follows a simple framework: problem, the impact of that problem, their solution to that problem, and call to action."
