After his previous post on "Importance of Relevance in Email Personalization", Richard is sharing with us more great content on his Spotting Difference Between ‘Personalization’ and ‘Personalization with Relevance’!
"Spot the difference between ‘personalisation’ and ‘personalisation with relevance’ in these cold emails…
Personalisation:
Hi Kevin
Congrats on the recent funding round! What a great win for the company! Exciting times ahead…
Personalisation with Relevance:
Hi Kevin
When companies raise Series A, typically thoughts immediately switch to how they can grow the sales team, but not fall down the trap of having too many new hires failing to land their first deals quick enough. Something you are thinking about?
Your prospects don’t want fake congratulations.
99% of other sellers are sending emails with those.
They want to know how you can help solve their new top of mind problems.
It’s easy to stand out from the tidal wave of email noise."